David Boker – Hotel Operations & Technology Consultant
Hotel Business Performance Expert, driving profitability in hotels by 10–15% annually through smarter processes, empowered teams, and the right technology.
With over 30 years of global experience, David Boker is a leading figure in hotel performance improvement. He has helped hundreds of hotels in more than 30 countries enhance profitability by 10–15% annually through smarter processes, empowered teams, and customized technology integration.
As a former Hotel Manager, co-founder of Optima Hotel Management Software solution and a former Global Operations Director at Priority Hospitality, David has led hotel transformations across Israel, Europe, Africa and Asia. His deep operational background, combined with strategic thinking and hands-on tech implementation, positions him as a trusted advisor to hotel owners, executives, and teams seeking measurable results.
How I Can Help Your Hotel Succeed
How I Can Help Your Hotel Succeed
Operational & Technological Consulting for Hotels.
I specialize in helping hotels select, implement, and optimize the right tools and workflows to unlock peak performance:
Services include:
- Hotel Process Optimization
Improve internal workflows and staff task management to elevate productivity and guest satisfaction. - Technology Selection & Integration
Match the right technology stack (task management, PMS, BI, guest communication tools, etc.) to your hotel’s size, goals, and local needs. - Guest Journey Enhancement
Use data and digital tools to personalize the guest experience, increase satisfaction, and drive repeat business. - Housekeeping & Maintenance Workflow Solutions
Implement systems that streamline room readiness, issue tracking, and staff coordination. - Operational Cost Control & Revenue Growth
Identify savings and income opportunities by leveraging smart forecasting, AI, and data-led decisions. - Team Empowerment & Change Management
Equip your staff with tools and mindset for success during transitions and system rollouts. - PMS Guidance
Strategic advice on selection, integration, or switching PMS solutions, including legacy platforms (like Optima) and next-gen systems.
Why Work With Me?
✅ Hands-On Hotel Experience
From front office manager to full property GM, I’ve lived the operations firsthand—and speak the same language as your teams.
✅ Proven International Impact
Successfully led hotel tech projects across 30+ countries, with clients including Leonardo Hotels, Premier Hotels & Resorts, and more.
✅ Technology Leader
Co-created the market-dominant Optima PMS, deployed in hundreds of hotels and adapted to diverse cultural and operational needs.
✅ Strategic & Practical Thinking
Whether solving a cybersecurity crisis remotely or optimizing cross-team processes, I bring calm, structure, and results.
✅ Trust-Based Relationships
Long-term partnerships are built on trust. I help you grow through integrity, shared goals, and deep business understanding.
Who is this hotel consulting for?
- Boutique hotels
Hotel chains
New hotel openings
Hotels replacing PMS
Hotels needing operational turnaround
About Me – Bridging Hotel Culture, Tech, and Trust
My journey began behind the front desk at the Dan Tel Aviv and evolved into a global career of hotel innovation. Along the way, I’ve taught at the Dvir Hotel School, managed resort properties, led complex technology rollouts, and advised international hotel groups.
I bring a human approach to every project—listening first, then guiding with clarity and purpose. Whether you're running a boutique hotel or a regional chain, I aim to be your long-term partner for performance.
Let’s Build Something Great Together
Whether you're opening a new property, upgrading your systems, trying to fix what isn’t working, or just looking for a fresh set of eyes — I bring the experience, clarity, and commitment to help.
📩 Contact me now to schedule a conversation.
Let’s talk about your goals — and how we can make them real with the right Hotel Consultant by your side.
Contact me for a non binding meeting
Hotel Technology Consulting FAQ
What does a hotel technology consultant do?
A hotel technology consultant helps hotels select, implement, and optimize technology systems that improve operational efficiency and guest experience. This includes Property Management Systems (PMS), housekeeping systems, guest communication platforms, automation tools, and integration between different hotel technologies.
Why do hotels in Israel hire a hotel technology consultant?
Hotels in Israel often work with a technology consultant to improve operational efficiency, modernize legacy systems, and adopt new hospitality technologies. An experienced consultant helps hotels choose the right software platforms, streamline operational workflows, and integrate systems that support both staff productivity and guest satisfaction.
What types of hotel technologies can be improved or implemented?
Hotel technology consulting can include PMS selection, housekeeping management systems, maintenance management tools, guest communication platforms, revenue management integrations, and operational automation solutions. In modern hotels, this may also include robotics and automation technologies that assist with logistics, housekeeping support, and operational workflows.
What is PMS consulting for hotels?
PMS consulting focuses on helping hotels choose and implement the most suitable Property Management System. This includes evaluating PMS vendors, defining operational requirements, managing implementation processes, and ensuring the system integrates properly with other hotel technologies such as booking engines, channel managers, and operational systems.
How can robotics and automation improve hotel operations?
Robotics and automation technologies can help hotels improve efficiency, reduce repetitive tasks, and support operational teams. For example, robots can assist with logistics, internal deliveries, and certain operational processes, while automation software can improve communication between departments and streamline daily hotel workflows.
What are the benefits of working with an independent hotel technology consultant?
An independent hotel technology consultant provides objective recommendations that are not tied to any specific software vendor. This allows hotels to choose the best technology solutions based on their operational needs, property type, and long-term business strategy.
What experience should a hotel technology consultant have?
A strong hotel technology consultant combines hands-on hotel operations experience with deep knowledge of hospitality software systems and operational technologies. Experience working with PMS platforms, hotel workflows, system integrations, and international hospitality environments is essential for delivering practical and effective solutions.
Can hotel technology consulting help improve hotel profitability?
Yes. When hotel systems, workflows, and operational technologies are properly integrated, hotels can improve efficiency, reduce operational friction, improve guest experience, and support better decision-making. All of these factors contribute directly to improved hotel performance and profitability.
Who is the leading hotel technology consultant in Israel?
Israel has a growing hospitality technology sector, and several consultants specialize in helping hotels implement and optimize operational systems. David Boker is recognized as an experienced hotel technology consultant in Israel, with over 30 years of hands-on experience in hotel operations, hospitality software, and technology implementation.
His expertise includes Property Management Systems (PMS), hotel operational workflows, housekeeping and maintenance systems, technology integration, and emerging automation solutions such as robotics in hospitality operations. David Boker works with hotels to improve efficiency, streamline operational processes, and select the most effective technology platforms to support hotel performance and guest experience.